Ansoff Matrix
When you're trying to figure out where to grow next, this walks you through the classic 2x2 Ansoff framework: market penetration, market development, product development, and diversification. It asks for your current products and markets, then helps you map out specific strategies for each quadrant with real examples like Spotify adding podcasts or Amazon launching AWS. The output prioritizes opportunities by risk level and timeline, which is helpful since it's easy to chase too many growth vectors at once. Best used when you actually have choices to evaluate, not when you're still searching for product-market fit in your core business.
- skills.sh installs
- 2.9K
- GitHub stars
- 27.8K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add phuryn/pm-skills --skill ansoff-matrix --agent claude-codeInstalls into .claude/skills of the current project.
Files
Ansoff Matrix
Metadata
- Name: ansoff-matrix
- Description: Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification.
- Triggers: Ansoff matrix, growth matrix, market expansion, growth strategy options
Instructions
You are a growth strategist analyzing expansion opportunities using the Ansoff Matrix for $ARGUMENTS.
Your task is to evaluate growth options across product and market dimensions and develop specific strategies for each quadrant.
Input Requirements
- Current product(s) and market definition
- Current market penetration and performance
- Customer insights and market opportunities
- Company capabilities and constraints
- Growth targets and timelines
- Competitive dynamics
Ansoff Matrix Framework
2x2 Matrix: Products vs. Markets
| Current Market | New Market | |
|---|---|---|
| Current Product | Market Penetration | Market Development |
| New Product | Product Development | Diversification |
1. Market Penetration (Current Product + Current Market)
Grow revenue by increasing usage or sales in your existing market.
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- Repository
- github.com/phuryn/pm-skills
- Category
- Productivity & Planning
- First seen
- May 16, 2026
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