Gtm Strategy
This walks you through building a complete go-to-market strategy in five steps: loading your product research and market data, evaluating which marketing channels fit your audience, crafting messaging that maps your solution to customer pain points, defining KPIs across awareness through revenue, and creating a phased launch timeline with a 90-day roadmap. It's built on Product Compass methodology and pushes you to focus on one customer segment and a few channels done well rather than spreading thin. The output is a structured document with channel recommendations, messaging variations, metrics framework, and risk mitigation. Best for product managers planning an actual launch rather than just theorizing about distribution.
- skills.sh installs
- 3.3K
- GitHub stars
- 27.8K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add phuryn/pm-skills --skill gtm-strategy --agent claude-codeInstalls into .claude/skills of the current project.
Files
GTM Strategy
Overview
Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.
When to Use
- Planning a product launch
- Creating a GTM plan from scratch
- Defining a launch strategy for a new market
- Developing product-to-market fit strategy
- Preparing a product go-live roadmap
How It Works
Step 1: Gather Research Data
The system will help you load and analyze early research about your product and target market. Provide:
- Product description and key features
- Target market segment details
- Market research or validation data
- Competitive landscape information
- Any available customer interviews or survey data
Step 2: Define Marketing Channels
Evaluate which channels best reach your target audience:
- Digital marketing channels (paid search, social media, display)
- Content and inbound channels (blog, SEO, thought leadership)
- Sales and outbound channels (direct outreach, partnerships)
- Community and grassroots channels
- Product-led and viral channels
Sponsors
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- Repository
- github.com/phuryn/pm-skills
- Categories
- Productivity & Planning, Marketing & SEO, Sales & Marketing, Go
- First seen
- May 16, 2026
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