Competitor Analysis

This does the full competitive analysis workflow: identifies 5 direct competitors through web research, maps their strengths and weaknesses, breaks down pricing and go-to-market strategies, and surfaces differentiation opportunities. You'd reach for this when prepping a competitive brief, scoping a new market, or figuring out where your product can stand out. It outputs structured profiles for each competitor plus a positioning recommendation. The framework is solid, covering everything from market dynamics to 12-18 month risk assessment. One thing to note is that the quality depends heavily on what's publicly available about your competitors, so it works best for B2B SaaS or other markets with visible pricing and feature pages.

skills.sh installs: 4.1K
GitHub stars: 27.8K
last updated: Aug 21, 2026

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Install

$ npx -y skills add phuryn/pm-skills --skill competitor-analysis --agent claude-code

Installs into .claude/skills of the current project.

Files

Competitor Analysis

Purpose

Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation.

Instructions

You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping.

Input

Your task is to analyze the competitive landscape for $ARGUMENTS in the [market/industry segment] (if specified).

Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view.