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Gtm Motions

phuryn/pm-skills

This breaks down go-to-market strategy into seven specific motions (Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG) with actual tools and tactics for each. You feed it your product details, team size, and budget constraints, and it scores each motion's fit, recommends a primary and secondary channel stack, and spits out a 90-day execution plan. The framework is honest about tradeoffs: PLG gives you low CAC but requires excellent product experience, ABM converts better but doesn't scale to SMB, community builds loyalty but takes time to reach critical mass. Most useful when you're past initial validation and need to pick which acquisition channels deserve your limited resources.

skills.sh installs
2.9K
GitHub stars
27.8K
last updated
Aug 21, 2026
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Install

$ npx -y skills add phuryn/pm-skills --skill gtm-motions --agent claude-code

Installs into .claude/skills of the current project.

Files

GTM Motions

Overview

Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy.

When to Use

  • Selecting marketing channels for your product
  • Choosing between inbound vs outbound strategy
  • Building your GTM toolkit and tech stack
  • Evaluating PLG vs traditional sales motion
  • Planning cross-channel marketing campaigns

The 7 GTM Motions

1. Inbound Marketing

Attract customers through valuable content and thought leadership.

  • Tools: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable
  • Tactics: Blog content, webinars, whitepapers, SEO, email nurture sequences
  • Best For: B2B SaaS, technical products, long sales cycles
  • Strength: Builds brand authority and attracts high-intent prospects
  • Challenge: Requires consistent content creation; slower to show results
SKILL.md on GitHub

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Details

Repository
github.com/phuryn/pm-skills
Categories
Productivity & Planning, Marketing & SEO, Sales & Marketing, Design & UI/UX
First seen
May 16, 2026

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