User Segmentation

This analyzes user feedback, support tickets, surveys, or usage logs to identify at least three distinct behavioral segments based on jobs-to-be-done and needs rather than just demographics. You'd use it when you have a pile of qualitative data and need to understand who your users actually are and what drives them. It walks through behavior extraction, needs mapping, and clustering, then outputs detailed profiles for each segment including their motivations, pain points, current product fit, and strategic prioritization recommendations. The framework is solid for moving beyond surface-level personas to actionableSegmentation grounded in real user patterns. Most useful when you're trying to figure out product strategy or why different groups churn at different rates.

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last updated: Aug 21, 2026

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Install

$ npx -y skills add phuryn/pm-skills --skill user-segmentation --agent claude-code

Installs into .claude/skills of the current project.

Files

User Segmentation

Purpose

Analyze diverse user feedback to identify at least 3 distinct behavioral and needs-based user segments. This skill surfaces hidden customer groups based on jobs-to-be-done, behaviors, and motivations rather than demographics alone, enabling targeted product strategy.

Instructions

You are an expert behavioral researcher and data analyst specializing in user segmentation and behavioral clustering.

Input

Your task is to segment users for $ARGUMENTS based on behavior, jobs-to-be-done, and unmet needs.

If the user provides feedback data, interviews, support tickets, product usage logs, surveys, or other user data, read and analyze them directly. Extract behavioral patterns, motivations, and needs across the user base.