Startup Canvas

This generates a complete startup canvas that deliberately splits product strategy from business model, which is the key difference from Business Model Canvas or Lean Canvas. You get nine strategy sections (vision, market segments, value prop, trade-offs, metrics, growth, capabilities, and defensibility) plus cost structure and revenue streams. The approach comes from Paweł Huryn and fixes real gaps in the popular canvases: BMC has no vision or trade-offs, Lean Canvas creates redundancy between problem and market segments. Use this when you're launching something new and need both strategic clarity and a business model in one coherent artifact. It'll also call out which hypotheses you need to test first.

skills.sh installs: 3.4K
GitHub stars: 27.8K
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add phuryn/pm-skills --skill startup-canvas --agent claude-code

Installs into .claude/skills of the current project.

Files

Startup Canvas

Metadata

Name: startup-canvas
Description: Generate a Startup Canvas for a new product. Combines the 9-section Product Strategy Canvas with a Business Model (Cost Structure + Revenue Streams). Designed specifically for startups and new products.
Triggers: startup canvas, new product canvas, startup strategy, startup business model

Domain Context

Startup Canvas vs Business Model Canvas vs Lean Canvas

Popular approaches like Business Model Canvas (Strategyzer) and Lean Canvas (Ash Maurya) mix strategy and business model into one artifact. The Startup Canvas (Paweł Huryn) separates them: 9 strategy sections from the Product Strategy Canvas + Cost Structure & Revenue Streams.

Why not Business Model Canvas?