Competitive Battlecard

This generates sales battlecards for specific competitors, complete with feature comparisons, objection handling scripts, and win/loss patterns. It searches the web for current product info, pricing, and customer sentiment from G2 or Reddit, then structures everything into scannable tables and bullet points. The "landmines to plant" section is clever: questions designed to expose competitor weaknesses during discovery calls. Use it when a sales team keeps running into the same competitor or you're prepping for a big competitive deal. The output is meant to be printed or dropped into Notion, so reps can reference it mid-call without scrolling through dense paragraphs.

skills.sh installs: 2.9K
GitHub stars: 27.8K
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add phuryn/pm-skills --skill competitive-battlecard --agent claude-code

Installs into .claude/skills of the current project.

Files

Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

Context

You are creating a competitive battlecard for $ARGUMENTS.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

Instructions

Research the competitor (use web search):
- Current product offerings and features
- Pricing tiers and model
- Target market and positioning
- Recent product launches or changes
- Known strengths and weaknesses
- Customer reviews and sentiment (G2, Capterra, Reddit)
Create the battlecard with these sections:

Company Overview
- Founded, HQ, funding/revenue (if public)
- Target market and ICP
- Positioning in one sentence
Quick Comparison

Capability Us Them Winner
[Feature area 1] [Our approach] [Their approach] [Us/Them/Tie]
[Feature area 2] ... ... ...
Pricing ... ... ...
Support ... ... ...