Pricing Strategy

This walks you through building a pricing strategy from first principles: understanding your value prop, picking the right model (flat-rate vs per-seat vs usage-based), mapping competitor pricing, and designing tiers that actually make sense. It pushes you to tie pricing to quantifiable customer outcomes, not arbitrary feature limits, and gives you frameworks like the Van Westendorp Price Sensitivity Meter if you have survey data. The output is a structured recommendation with tiers, assumptions to test, and risks to watch. Use it when you're setting initial pricing, evaluating a pricing change, or trying to figure out if freemium makes sense for your product. It's opinionated about value-based pricing but flexible on models.

skills.sh installs: 3.1K
GitHub stars: 27.8K
last updated: Aug 21, 2026

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Install

$ npx -y skills add phuryn/pm-skills --skill pricing-strategy --agent claude-code

Installs into .claude/skills of the current project.

Files

Pricing Strategy

Design a pricing strategy grounded in value delivery, competitive positioning, and willingness to pay.

Context

You are developing a pricing strategy for $ARGUMENTS.

If the user provides files (competitor pricing, survey data, financial models, or usage data), read them first. Use web search to research competitor pricing if needed.

Instructions

Understand the value delivered:
- What is the core value proposition?
- What is the customer's alternative (and its cost)?
- What quantifiable outcomes does the product deliver? (time saved, revenue gained, cost reduced)
- What is the customer's willingness to pay based on that value?
Evaluate pricing models — recommend the best fit: