Customer Journey Map
This builds a complete customer journey map from awareness through advocacy, breaking down each stage with touchpoints, emotions, pain points, and opportunities. You feed it interview transcripts, support tickets, or analytics data, and it structures everything into a staged analysis with actionable improvement recommendations. The prompt is thorough about identifying critical moments like the aha moment and churn triggers, and it pushes you to think about specific personas with jobs to be done rather than generic users. It outputs a markdown table you can immediately share or use as the foundation for a visual map in Miro. Solid for product teams who need to turn messy qualitative data into a structured experience audit.
- skills.sh installs
- 3.2K
- GitHub stars
- 27.8K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add phuryn/pm-skills --skill customer-journey-map --agent claude-codeInstalls into .claude/skills of the current project.
Files
Customer Journey Map
Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.
Context
You are creating a customer journey map for $ARGUMENTS.
If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.
Instructions
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Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.
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Map the journey stages (adapt to the product):
Stage Description Awareness How do they first learn about the product? Consideration What do they evaluate? What alternatives do they compare? Acquisition How do they sign up or purchase? Onboarding First experience with the product — time to value Engagement Regular usage — building habits Retention What keeps them coming back? What might cause churn? Advocacy When and why do they recommend the product to others?
Sponsors
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- Repository
- github.com/phuryn/pm-skills
- First seen
- May 16, 2026
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