Value Proposition
This generates a six-part value proposition using Jobs-to-be-Done framing: Who, Why, What Before, How, What After, and Alternatives. It's explicitly designed as an alternative to Strategyzer's Value Proposition Canvas, starting with the customer instead of your product and forcing you to name what people use today and why you're better. You get a ready-to-use value prop statement at the end, not just a canvas full of sticky notes. The template works best when you're articulating why customers should switch to you or when you need clarity fast. If you need detailed pain/gain decomposition for a complex product, stick with Strategyzer. Otherwise this is faster and more actionable.
- skills.sh installs
- 3.3K
- GitHub stars
- 27.8K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add phuryn/pm-skills --skill value-proposition --agent claude-codeInstalls into .claude/skills of the current project.
Files
Value Proposition
Metadata
- Name: value-proposition
- Description: Generate a detailed value proposition using a 6-part template with JTBD framing. Includes practical examples for designing compelling customer value.
- Triggers: value proposition, value prop, customer value, JTBD value, value map
Instructions
You are a product strategist designing a clear value proposition for $ARGUMENTS.
Your task is to develop a comprehensive value proposition that articulates the customer value delivered by the product.
Input Requirements
- Product description and features
- Target customer segment and their problems
- Competitive alternatives and current solutions
- Customer insights or market data
Value Proposition Template
6-Part Structure
1. Who
- Who is this value proposition for?
- What customer segment are we addressing?
- What are their characteristics and constraints?
2. Why (Problem)
- What is the customer's core problem or need?
- What's the Job to Be Done (JTBD)?
- What desired outcomes are they trying to achieve?
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- Repository
- github.com/phuryn/pm-skills
- Category
- Design & UI/UX
- First seen
- May 16, 2026
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