Product Vision

This walks you through crafting a product vision statement that's supposed to be inspiring, achievable, and emotional rather than just strategic mumbo jumbo. It generates 3-5 variations, picks the strongest one, and explains the rationale behind it. You feed it company context and product info, and it helps you land on something memorable that actually motivates people instead of ending up in a slide deck no one remembers. The prompt explicitly pushes for one-sentence visions without jargon, which is harder than it sounds. Good for when you need to align a team around a north star or refresh a vision that's gone stale. The structure keeps it from devolving into corporate speak, though you'll still need to massage whatever it generates.

skills.sh installs: 3K
GitHub stars: 27.8K
last updated: Aug 21, 2026

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Install

$ npx -y skills add phuryn/pm-skills --skill product-vision --agent claude-code

Installs into .claude/skills of the current project.

Files

Product Vision

Metadata

Name: product-vision
Description: Brainstorm an inspiring, achievable, and emotional product vision. Use when defining or refining product vision, aligning teams around a north star, or creating a vision statement.
Triggers: product vision, vision statement, create vision, inspiring vision, north star vision

Domain Context

A product vision answers: "How can we inspire people? What are we aspiring to achieve? What values do we uphold?" Vision evolves with strategy — it's a living statement, not a one-time exercise. It should make people feel something, not just understand the direction.