Positioning Ideas
This walks you through competitive positioning by first mapping out your top 5 competitors and their angles, then generating 5 differentiated positioning ideas with full statements, rationale, and supporting messages. It's built for product marketers who need to carve out distinct market territory rather than just listing features. The prompt pushes you to identify positioning gaps competitors leave open, which is honestly the hardest part of this work. Works best when you feed it detailed audience pain points and your actual product capabilities. If you're staring at a crowded market wondering how to stand out, this gives you a structured way to think through it instead of just guessing.
- skills.sh installs
- 3K
- GitHub stars
- 27.8K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add phuryn/pm-skills --skill positioning-ideas --agent claude-codeInstalls into .claude/skills of the current project.
Files
Positioning Ideas
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
When to Use
- Developing product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement
Prompt
You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
Given the following product and market context: $ARGUMENTS
Follow these steps:
Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:
- Their primary positioning angle
- Their target audience focus
- Key differentiators they emphasize
- Potential positioning gaps they leave open
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- Repository
- github.com/phuryn/pm-skills
- Categories
- Productivity & Planning, Marketing & SEO
- First seen
- May 16, 2026
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