Interview Script

Generates structured customer interview scripts following The Mom Test principles: no pitching, no leading questions, focus on past behavior instead of hypothetical futures. You get a full script with warm-up, JTBD probing questions, and wrap-up sections, plus a note-taking template. Built for product managers doing discovery research, but honestly useful for anyone who needs to extract real insights instead of polite opinions. The script enforces the 80/20 listen-to-talk ratio and includes specific probing techniques like the gentle triple-why. Works best when you feed it context files like personas or product briefs, but handles cold starts too.

skills.sh installs: 3.1K
GitHub stars: 27.8K
last updated: Aug 21, 2026

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Install

$ npx -y skills add phuryn/pm-skills --skill interview-script --agent claude-code

Installs into .claude/skills of the current project.

Files

Customer Interview Script

Create a structured interview script that surfaces real insights, not just opinions. Follows "The Mom Test" principles — ask about their life, not your idea.

Domain Context

Customer interviews are one source in Stage 1 (Explore) of continuous discovery. Other sources: stakeholder interviews, usage analytics, data analytics, surveys, market trends, SEO/SEM analysis. The PM needs direct access to users, stakeholders, engineers, and designers — "without proxies." The Product Trio (PM + Designer + Engineer — Teresa Torres) should work together on discovery, not just the PM alone.

Context

You are preparing a customer interview script for research on $ARGUMENTS.

If the user provides files (personas, hypothesis lists, product briefs, or previous interview notes), read them first.

Instructions

Clarify research objectives:
- What specific questions does the team need answered?
- What decisions will this research inform?
- What assumptions need validation?
Create the interview script with these sections: