Value Prop Statements

This does one thing well: turns your existing value props into targeted statements for specific audiences. You feed it your product's core value proposition and it spins out segment-specific versions that work for marketing copy, sales decks, or onboarding flows. The prompt includes a solid Canva example showing how to address social media marketers differently than small business owners. It's basically a framework for translating "here's what we do" into "here's what we do for you specifically." Most useful when you've nailed your core value prop but need to adapt it for different customer segments without starting from scratch each time.

skills.sh installs: 2.9K
GitHub stars: 27.8K
last updated: Aug 21, 2026

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Install

$ npx -y skills add phuryn/pm-skills --skill value-prop-statements --agent claude-code

Installs into .claude/skills of the current project.

Files

Value Proposition Statements

Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.

When to Use

Writing marketing copy and promotional content
Creating sales decks and pitch materials
Crafting customer onboarding messages
Developing segment-specific messaging
Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy

Prompt

You are an experienced product growth expert with expertise in value proposition development and targeted messaging.

Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.

SKILL.md on GitHub