Customer Journey Mapping Workshop

This is an interactive workshop facilitator that walks you through building a customer journey map using the Nielsen Norman Group framework. It asks adaptive questions about your persona, scenario, journey phases, actions, emotions, and pain points, then outputs a visual map with improvement opportunities. Best for discovery work when you need to align cross-functional teams on where the customer experience breaks down. It's not a feature roadmap or service blueprint. The skill expects you to bring research artifacts like interview notes, support tickets, or analytics data, then guides you through 5 questions with numbered options at each step. Useful when you're starting retention work or need a shared mental model across product, design, and support teams.

skills.sh installs: 2.8K
GitHub stars: 7.9K
last updated: Aug 21, 2026

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Install

$ npx -y skills add deanpeters/product-manager-skills --skill customer-journey-mapping-workshop --agent claude-code

Installs into .claude/skills of the current project.

Files

Purpose

Guide product managers through creating a customer journey map by asking adaptive questions about the actor (persona), scenario/goal, journey phases, actions/emotions, and opportunities for improvement. Use this to visualize the end-to-end customer experience, identify pain points, and create a shared mental model across teams—avoiding surface-level feature lists and ensuring discovery work focuses on real customer problems, not assumed solutions.

This is not a feature roadmap—it's a discovery and alignment tool that uncovers where the experience breaks down and where improvements will have the greatest impact.

Input

Works best with: The persona (actor) and the scenario or goal to map. Also useful: Journey phases you already know, research artifacts, and where you suspect the experience breaks.

Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended ARGUMENTS: line — counts as answers already given. Use it and skip whatever it covers; don't re-ask.

SKILL.md on GitHub

Details

Repository: github.com/deanpeters/product-manager-skills
First seen: Apr 16, 2026