Audience Research

Implements Rand Fishkin's behavioral intelligence methodology to find where your audience actually spends time online. Instead of demographics and surveys, you identify the podcasts, YouTube channels, publications, and social accounts they follow through affinity data. The workflow walks you through defining behavioral queries (not personas), gathering media data across platforms, analyzing search patterns, and mapping competitive landscapes. Most useful when you need to plan PR outreach, find sponsorship opportunities, or target ads beyond the usual Google and Facebook channels. The rhetorical lens analysis (logos, pathos, ethos) for understanding why certain channels resonate is a nice touch that most audience research tools skip entirely.

skills.sh installs: 278
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill audience-research --agent claude-code

Installs into .claude/skills of the current project.

Files

Audience Research

Discover where your audience actually pays attention online using Rand Fishkin's behavioral intelligence methodology—beyond demographics to actionable media affinity data.

When to Use This Skill

Use this skill when you need to:

Find where to reach your audience beyond Google and Facebook ads
Discover podcasts, YouTube channels, and publications your audience follows
Identify influencers and accounts with real audience overlap
Plan PR and media outreach with data-backed target lists
Improve ad targeting on YouTube, Meta, and other platforms
Create content that resonates by understanding what your audience already engages with
Find sponsorship and partnership opportunities with creators and publications
Validate or challenge assumptions about your target market