Launch Formula

This is Jeff Walker's Product Launch Formula adapted for Claude, the framework that's generated over a billion dollars in student sales. Instead of a long sales page, you spread your pitch across a sequence of valuable content over 7-10 days: three prelaunch videos that build anticipation, then a limited cart-open window that creates real urgency. The skill walks you through each phase with email templates, mental triggers, and the specific structure for each piece of content. If you're launching a course or product and want to maximize first-day sales instead of just hoping people stumble onto your offer, this gives you the complete playbook including the cart-close sequence where 50% of sales typically happen on the final day.

skills.sh installs: 230
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill launch-formula --agent claude-code

Installs into .claude/skills of the current project.

Files

Product Launch Formula - Launch Event Mastery

Turn your marketing into an event that makes people beg to buy before you even release the product

When to Use This Skill

Launching a new product or course and want to maximize first-day sales
Building anticipation for an upcoming offer instead of "surprise" launching
Growing your email list while simultaneously warming them up to buy
Creating urgency without being sleazy with legitimate scarcity
Turning skeptics into buyers through sequenced value delivery
Relaunching an existing product to generate new excitement

Methodology Foundation

Aspect	Details
Source	Launch (2014) + Product Launch Formula Course
Expert	Jeff Walker - Generated $1M+ in a single day, students have made $1B+
Core Principle	"Give first and ask for the sale later" - deliver so much value during prelaunch that making the sale is almost an afterthought