Value Proposition Canvas

This walks you through Osterwalder's Value Proposition Canvas to match what you're building to what customers actually need. You map customer jobs, pains, and gains first, then design your products and pain relievers to fit. Use it when launching something new, diagnosing why a product isn't selling, or pivoting to a new segment. The methodology comes straight from Strategyzer's framework with the two-sided canvas (customer profile on right, value map on left). It's structured and thorough, maybe more so than you need for a quick validation, but helpful if you're tired of building features nobody asked for.

skills.sh installs: 233
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill value-proposition-canvas --agent claude-code

Installs into .claude/skills of the current project.

Files

Value Proposition Canvas - Design Offerings Customers Actually Want

Use Osterwalder's Value Proposition Canvas to systematically achieve product-market fit by matching your products and services to customer jobs, pains, and gains

When to Use This Skill

Launching a new product or service and need to validate the value proposition
Struggling with product-market fit and need to diagnose why customers aren't buying
Repositioning an existing offering to better meet customer needs
Entering a new market segment with different customer requirements
Developing pricing strategy based on value delivered
Aligning teams around a shared understanding of customer value
Preparing for investor pitches with clear value proposition articulation
Innovating on business models by deeply understanding customer context