Brand Voice

This is the antidote to content that sounds like it came from ChatGPT's default personality. It's built around the "Draft First Principle": you write messy human thoughts first, then use AI to organize without letting it flatten your voice. The workflow is specific, the Reader Question Framework (what are you telling me, why now, what does it mean for me) cuts through corporate fog fast, and the voice audit markers are genuinely useful. Comes with Guia brand voice specifics baked in, but the substitution test and generic AI tells list work for any brand. Use this when you're tired of polishing AI slop and want to preserve what makes your writing sound like an actual person wrote it.

skills.sh installs: 232
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill brand-voice --agent claude-code

Installs into .claude/skills of the current project.

Files

Brand Voice & Authentic Writing

Preserve authentic human voice in AI-assisted writing using the Voice Preservation Method.

Purpose

Ensure all content maintains authentic brand voice using the Voice Preservation Method - transforming AI from ghostwriter to thinking partner while preserving genuine human voice.

Core Philosophy

Voice is identity made audible. It's not word choice or syntax—it's the blend of experience, conviction, and rhythm that tells readers who's speaking, what they value, and why it matters.

The Paradox: AI makes writing easier but communication harder. Generic efficiency creates disconnection. The goal is to use AI as a collaborator, not a replacement.