Sales Narrative

This implements April Dunford's 8-step sales narrative framework from her 2023 book "Sales Pitch." You'd use it to structure B2B sales presentations, create pitch decks for complex products, or train sales teams on narrative-driven selling. The core idea is positioning means nothing if it dies in PowerPoint, so the skill walks you through a two-phase structure: The Setup (insight, alternatives, perfect world) establishes context before you ever mention your product, then The Follow-Through (introduction, differentiated value, proof, objections, ask) presents the solution. It's specifically designed to help you avoid the "Feature Dump" trap where sales reps just open a laptop and list capabilities.

skills.sh installs: 282
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill sales-narrative --agent claude-code

Installs into .claude/skills of the current project.

Files

Sales Pitch Dunford

Master April Dunford's 8-step sales narrative from "Sales Pitch" (2023). Transform your positioning into a compelling story that wins enterprise deals.

When to Use This Skill

Structuring B2B sales presentations and demos
Creating pitch decks for complex products
Training sales teams on narrative-driven selling
Converting positioning strategy into sales conversations
Winning against entrenched competitors
Selling to enterprise buyers with long decision cycles

Methodology Foundation

Source: April Dunford - "Sales Pitch" (2023) + "Obviously Awesome" (2019)

Core Principle: The sales pitch is the narrative implementation of positioning. A robust positioning strategy is useless if it dies in a PowerPoint deck. The pitch must follow a specific arc that establishes context before presenting the product.

Why This Matters: Without a positioning-led narrative, sales reps revert to the "Feature Dump"—opening the laptop and listing features. This forces the customer to figure out why those features matter, leading to comparison against the wrong things, focus on price, and stalled deals.