Ai Traffic Tracking

This handles the surprisingly messy job of isolating AI referral traffic in GA4 and GSC. Out of the box, GA4 lumps ChatGPT, Perplexity, Claude, and other AI sources into generic referral buckets, which makes measuring their actual impact impossible. The skill walks you through three options: exploration reports with regex filters, custom channel groups, or detail reports. The regex it provides covers the usual suspects (chatgpt.com, perplexity.ai, claude.ai, gemini.google, etc.) and can be adapted. It also touches on Google AI Overviews tracking, though that's still partial coverage. If you're doing any GEO work or just want to see whether AI traffic converts differently, this gives you the separation you need.

skills.sh installs: 1.2K
GitHub stars: 1.1K
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add kostja94/marketing-skills --skill ai-traffic-tracking --agent claude-code

Installs into .claude/skills of the current project.

Files

AI Traffic Tracking Has Moved

The maintained instructions are in Open Analytics: ai-traffic-tracking. Install with npx skills add kostja94/open-analytics --skill ai-traffic-tracking. This entry preserves the old discovery path and contains no independent AI-source rules.

SKILL.md on GitHub

Sponsors

Promote your product hereReach 125k+ visitors monthly Promote your product hereReach 125k+ visitors monthly