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Rebranding Strategy

kostja94/marketing-skills

This walks you through the full rebranding playbook: domain migration, 301 redirect mapping, social media rollout, and internal comms. It's opinionated about timeline (plan for months, not weeks) and redirect hygiene (1:1 URL mapping, no chains, never redirect everything to homepage). You get phase-by-phase checklists, a typical 4-12 week timeline, and specific Google Search Console steps. The social media section is surprisingly good, pushing you to build a narrative instead of listing technical changes. Works best when you have a project context file it can read for brand details. Covers the gap between "we need a new domain" and "everything is live without breaking SEO."

skills.sh installs
1.1K
GitHub stars
1.1K
last updated
Aug 21, 2026
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Install

$ npx -y skills add kostja94/marketing-skills --skill rebranding-strategy --agent claude-code

Installs into .claude/skills of the current project.

Files

This walks you through the full rebranding playbook: domain migration, 301 redirect mapping, social media rollout, and internal comms. It's opinionated about timeline (plan for months, not weeks) and redirect hygiene (1:1 URL mapping, no chains, never redirect everything to homepage). You get phase-by-phase checklists, a typical 4-12 week timeline, and specific Google Search Console steps. The social media section is surprisingly good, pushing you to build a narrative instead of listing technical changes. Works best when you have a project context file it can read for brand details. Covers the gap between "we need a new domain" and "everything is live without breaking SEO."

Browse the repository on GitHub

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Details

Repository
github.com/kostja94/marketing-skills
Categories
Productivity & Planning, Marketing & SEO
First seen
May 16, 2026

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