Handles YouTube advertising when you need to set up TrueView, Bumper, or Discovery campaigns. It walks you through format selection based on your goal (awareness, traffic, conversions), gives creative specs for each ad type, and spits out targeting notes plus a pre-launch checklist. The skill reads your project context if it exists and adjusts recommendations accordingly. Useful for anyone running video ads through Google Ads who needs quick guidance on which format to pick and how to structure the creative. It stays in its lane: this is paid YouTube only, so for organic video optimization you'll want the youtube-seo skill instead.

skills.sh installs
1.1K
GitHub stars
1.1K
last updated
Aug 21, 2026

Install

$ npx -y skills add kostja94/marketing-skills --skill youtube-ads --agent claude-code

Installs into .claude/skills of the current project.

Files

Paid Ads: YouTube Ads

Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see google-ads. For organic YouTube optimization, see youtube-seo.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Goal: Awareness, consideration, conversion
  2. Budget: Bumper cheaper; TrueView for scale
  3. Creative: Existing video or net-new

Ad Formats

Sponsors

Details

Repository
github.com/kostja94/marketing-skills
Categories
Marketing & SEO, Sales & Marketing
First seen
May 16, 2026

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