Display Ads

Handles display advertising campaigns when you need to set up banner ads, programmatic buying, or retargeting across ad networks. Covers the practical bits: IAB standard sizes (300×250, 728×90, etc.), buying options from Google Display to DSPs like The Trade Desk, and metrics that matter (CTR for display is genuinely low at 0.1–0.5%, so set expectations accordingly). The pre-launch checklist and creative guidelines are straightforward. Most useful when you're moving beyond search and social into publisher inventory, whether that's direct deals or programmatic. Pairs with the paid-ads-strategy skill for deciding if display makes sense in the first place.

skills.sh installs: 1.1K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill display-ads --agent claude-code

Installs into .claude/skills of the current project.

Files

Paid Ads: Display / Banner

Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

What Is Display / Banner

Ad networks: Aggregate inventory from many publishers; buy placements programmatically or via direct deals
Banner ads: IAB standard sizes (300×250, 728×90, 160×600, 320×50 mobile); static or animated
Programmatic: Automated buying via DSPs; real-time bidding (RTB); audience targeting

Formats

Format	Use
Display banner	IAB sizes; CPM or CPC; brand, retargeting
Native	Blends with page content; higher engagement
Video pre-roll	Pre-roll on publisher video; see ctv-ads for streaming
Rich media	HTML5; expandable, interactive
Mobile interstitial	Full-screen between content