Serp Features

This one helps you understand and optimize for everything beyond the blue link: featured snippets, People Also Ask boxes, rich results, sitelinks, AI Overviews, the whole landscape. It explains the difference between rich results (schema-driven enhancements like star ratings) and featured snippets (Google's extracted answer boxes), breaks down what's actually achievable versus what requires publisher partnerships or entity status, and covers the new AI summary features from Google, Bing, and Yandex. The cross-reference with schema-markup is useful since most SERP features depend on structured data. Given that 98.5% of Google's first page includes SERP features and rich results get 58% of clicks versus 41% for standard listings, this is less about gaming the system and more about understanding what real estate is even available.

skills.sh installs: 1.1K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill serp-features --agent claude-code

Installs into .claude/skills of the current project.

Files

SEO On-Page: SERP Features

Guides SERP (Search Engine Results Page) features: types, obtainability, and optimization. ~98.5% of Google's first page includes SERP features; rich results receive ~58% of clicks vs 41% for standard listings. Understanding SERP features helps prioritize keywords and content strategy.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

SERP feature types: Organic enhancements, universal results, paid, knowledge
Obtainability: Which features are achievable; which require authority/partnerships
Optimization: Content, schema, and structure for each feature type
Impact: CTR, zero-click, traffic implications

What Is a SERP Feature?

A SERP feature is any result on a search results page that is not a traditional organic blue link. Features provide quick answers, visual enhancements, or alternative result types (images, local, news, etc.).