Reddit Ads

This handles Reddit Ads setup, subreddit targeting, and creative guidance for paid campaigns on Reddit. Use it when you need to reach niche communities through promoted posts, conversation ads, or video formats. The skill emphasizes subreddit targeting as Reddit's core strength and pushes a value-first, native feel approach since Redditors reject anything that smells like spam. It covers budget recommendations (testing starts around $150-300 for 30 days), ad formats, and pre-launch checks. The honest take: Reddit ads work when you actually understand the community norms and can create content that doesn't look like an ad, which is harder than it sounds but worth it for engaged, discussion-driven audiences.

skills.sh installs: 1.1K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill reddit-ads --agent claude-code

Installs into .claude/skills of the current project.

Files

Paid Ads: Reddit Ads

Guides Reddit Ads setup, subreddit targeting, and creative best practices. Reddit excels at niche communities and discussion-driven audiences; use when your audience is active in specific subreddits and values authentic, value-first messaging.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Why Reddit

High engagement: ~34 min/session; users seek solutions, not passive scroll
Lower competition: vs Facebook/Instagram for niche audiences
100K+ subreddits: Precise community targeting
Cost: CPM $2–10; CPC $0.50–3.00; min $5/day

Ad Formats

Format	Use
Promoted Posts	Image, video, carousel, text; native to feed
Conversation Ads	Inbox messages; lead gen; direct response
Video Ads	Autoplay; captions supported
Takeover Ads	Homepage; premium; major campaigns