Email Marketing

This one's for planning email campaigns, newsletters, and keeping your messages out of spam. It walks you through the difference between conversion-focused EDM and relationship-building newsletters, covers the five main content types (onboarding sequences, campaigns, announcements, feature updates, blog delivery), and gets into the technical stuff like SPF, DKIM, and DMARC setup. The interesting bit is the SEO angle: delivering your articles via email drives non-search traffic that can signal content value to Google. It's comprehensive on deliverability best practices, especially the subdomain isolation approach and Gmail/Yahoo bulk sender requirements. Useful if you're sending more than occasional transactional emails and want a structured approach to content mix and cadence.

skills.sh installs: 1.2K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill email-marketing --agent claude-code

Installs into .claude/skills of the current project.

Files

Channels: Email Marketing

Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

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