Traffic Analysis
This handles the full spectrum of web traffic analysis, from identifying dark traffic (those "Direct/None" visits from WhatsApp, email clients, and privacy tools that strip referrer data) to setting up proper UTM parameters that won't get bucketed into GA4's "Unassigned" wasteland. The breakdown of branded versus non-branded organic traffic is smart, and the attribution guidance is practical enough to actually improve budget decisions. It includes specific misattribution rates from research showing TikTok and Slack traffic gets labeled as direct 100% of the time. The UTM best practices table is worth keeping around if you're tired of fragmenting your reports with inconsistent campaign tags.
- skills.sh installs
- 1.2K
- GitHub stars
- 1.1K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add kostja94/marketing-skills --skill traffic-analysis --agent claude-codeInstalls into .claude/skills of the current project.
Files
Traffic Analysis Has Moved
The maintained instructions are in Open Analytics: traffic-analysis. Install with npx skills add kostja94/open-analytics --skill traffic-analysis. This entry preserves the old discovery path and contains no independent acquisition rules.
Sponsors
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- Repository
- github.com/kostja94/marketing-skills
- Categories
- Data Science & ML, Marketing & SEO
- First seen
- May 16, 2026
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