Local Seo

If you're optimizing for local search or setting up a Google Business Profile, this walks you through NAP consistency (Name, Address, Phone), citation building, and GBP optimization. It prioritizes fixing existing listings before adding new ones, which is the right call since inconsistent NAP data across directories actively hurts your Maps visibility. The skill gives you a priority order for citations (Google, Apple Maps, Yelp, then niche directories) and includes an audit checklist. It's built for businesses with physical locations or service areas, and the 19% visibility stat for proper NAP across 40+ sites is backed by real data. Solid if you need structured local SEO hygiene rather than guesswork.

skills.sh installs: 2.6K
GitHub stars: 1.1K
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add kostja94/marketing-skills --skill local-seo --agent claude-code

Installs into .claude/skills of the current project.

Files

SEO: Local

Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify: