Market Segments

This walks you through identifying 3-5 customer segments for your product with a structured breakdown of demographics, jobs-to-be-done, pain points, and product fit for each. It's useful when you're exploring a new market, trying to prioritize which audiences to target first, or need to think systematically about segmentation instead of guessing. The output is thorough, covering everything from market size estimates to competitive alternatives per segment. One thing to note is that the quality depends heavily on what information you feed it. If you're working with actual research data or customer interviews, it'll synthesize those patterns. If you're starting cold, you'll get educated hypotheses that still need validation.

skills.sh installs: 3K
GitHub stars: 27.8K
last updated: Aug 21, 2026

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Install

$ npx -y skills add phuryn/pm-skills --skill market-segments --agent claude-code

Installs into .claude/skills of the current project.

Files

Market Segments

Purpose

Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.

Instructions

You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.

Input

Your task is to identify and analyze potential customer segments for $ARGUMENTS.

If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.