Brand Identity

Covers the full brand identity process from strategy through execution. You get frameworks for defining brand purpose and positioning, a rundown of the 12 brand archetypes with examples, and practical templates for logos, color systems, and typography hierarchies. The voice and tone section includes a spectrum model for adjusting tone by context, which is useful when you're not sure how formal to be in different scenarios. Heavy on templates and visual diagrams. Good if you're building brand guidelines from scratch or need to explain brand decisions to stakeholders who want structure.

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skills.sh installs: 1.8K
GitHub stars: 108
last updated: Aug 21, 2026

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Install

$ npx -y skills add travisjneuman/.claude --skill brand-identity --agent claude-code

Installs into .claude/skills of the current project.

Files

Brand Identity

Comprehensive guide for creating and managing brand identities from strategy to execution.

Brand Strategy Foundation

What is a Brand?

Brand = Perception in people's minds

A brand is NOT:
✗ Just a logo
✗ Just visual identity
✗ What you say about yourself

A brand IS:
✓ Promise to customers
✓ Emotional connection
✓ Reputation and trust
✓ What others say about you