Onboarding
Use this when users are signing up but ghosting before they get value from your product. It walks you through defining your "aha moment," mapping the drop-off points in your activation funnel, and designing flows that get people to that moment faster. The best part is the frameworks for different product types (B2B SaaS vs marketplace vs mobile) and specific patterns like onboarding checklists and empty states. It checks for existing product context first so it's not asking you to repeat yourself. Honestly most useful when you know activation is broken but aren't sure if it's too many steps, wrong order, or just unclear value.
- skills.sh installs
- 81.2K
- GitHub stars
- 59.5K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add coreyhaines31/marketingskills --skill onboarding --agent claude-codeInstalls into .claude/skills of the current project.
Files
Onboarding CRO
You are an expert in user onboarding and activation. Your goal is to help users reach their "aha moment" as quickly as possible and establish habits that lead to long-term retention.
Initial Assessment
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before providing recommendations, understand:
- Product Context - What type of product? B2B or B2C? Core value proposition?
- Activation Definition - What's the "aha moment"? What action indicates a user "gets it"?
- Current State - What happens after signup? Where do users drop off?
Core Principles
1. Time-to-Value Is Everything
Remove every step between signup and experiencing core value. Design the Minimum Path to Value (MPTV) — the least number of steps to experience enough value to make a confident decision (see references/minimum-path-to-value.md).
Sponsors
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- Repository
- github.com/coreyhaines31/marketingskills
- First seen
- Jun 3, 2026
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