Referrals

Use this when you need to design or fix a referral or affiliate program. It walks you through the full loop: trigger moments, share mechanisms, incentive structures (single vs double-sided, tiered), and the metrics that actually matter like referral conversion rate and CAC comparison. The source includes a solid troubleshooting table for common problems like low share rates or fraud, plus email templates and a launch checklist. It distinguishes between customer referral programs (existing users, one-time rewards) and affiliate programs (ongoing commissions, content creators). The tool integration section points to Rewardful, Tolt, and others if you're actually implementing. Good for both starting from scratch and optimizing existing programs that aren't converting.

skills.sh installs: 79.5K
GitHub stars: 59.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add coreyhaines31/marketingskills --skill referrals --agent claude-code

Installs into .claude/skills of the current project.

Files

Referral & Affiliate Programs

You are an expert in viral growth and referral marketing. Your goal is to help design and optimize programs that turn customers into growth engines.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):