Backlink Analysis
A solid framework for auditing link profiles and spotting trouble before Google does. It walks you through the metrics that matter (referring domains, anchor text distribution, link velocity) and flags risk signals like toxic links or suspicious spikes. The disavow guidance is appropriately cautious, which is refreshing since that file can do more harm than good if you're trigger happy. What makes this useful is the competitive comparison angle: it helps you find link gaps by analyzing where competitors are getting links you're not. Ties into Google Search Console for the actual disavow submission and connects to link building for turning analysis into action. Best for ongoing audits rather than one time checkups.
- skills.sh installs
- 1.2K
- GitHub stars
- 1.1K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add kostja94/marketing-skills --skill backlink-analysis --agent claude-codeInstalls into .claude/skills of the current project.
Files
SEO Off-Page: Backlink Analysis
Guides backlink profile analysis: assessing quality, identifying issues, and planning improvements.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (Off-Page SEO)
- Backlink audit: Analyze profile; toxic links; competitive analysis
- Authority Score: Monitor domain/page authority; referring domains
Initial Assessment
Identify:
- Domain: Site to analyze
- Tool access: SEO tools (e.g. Ahrefs, Semrush) or free alternatives
- Goals: Audit for issues, competitive analysis, or growth planning
Key Metrics
| Metric | Meaning |
|---|---|
| Referring domains | Number of unique sites linking |
| Backlinks | Total number of links |
| Domain Rating (DR) / Domain Authority (DA) | Domain strength score |
| Anchor text distribution | Mix of branded, generic, exact match |
| Link velocity | Rate of new links over time |
Analysis Framework
1. Quality Assessment
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- Repository
- github.com/kostja94/marketing-skills
- Category
- Marketing & SEO
- First seen
- May 16, 2026
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