Handles forum promotion, community building, and getting your first users through platforms like Indie Hackers, Hacker News, Reddit, and Discord. You get specific tactics for each channel: Show HN launch templates, Indie Hackers sustained engagement (4-6 months for ~23% conversion vs Product Hunt's 3%), community invitation flows via welcome emails and CTAs, and vertical forum targeting. Also covers self-hosted Discourse SEO if you're running your own forum, plus brand building through Wikipedia and Quora. The honest bit: this is the long game. Community-led growth costs 90% less than paid ads with 3.2x higher LTV, but it requires showing up consistently and contributing value before you promote.

skills.sh installs
1.2K
GitHub stars
1.1K
last updated
Aug 21, 2026

Install

$ npx -y skills add kostja94/marketing-skills --skill community-forum --agent claude-code

Installs into .claude/skills of the current project.

Files

Channels: Community & Forum Promotion

Guides forum promotion, community invitation, and vertical community marketing. Community-led growth (CLG) costs ~90% less than paid acquisition with ~3.2x higher customer LTV. Indie Hackers delivers ~23% conversion vs Product Hunt ~3%; HN and Reddit require sustained engagement. For cold start planning (first users, launch channels), see cold-start-strategy. For indie hacker strategy (first 100 users, Build in Public content framework, Indie Hackers tactics), see indie-hacker-strategy.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Sponsors

Details

Repository
github.com/kostja94/marketing-skills
Category
Marketing & SEO
First seen
May 16, 2026

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