Copywriting

Invokes when you're writing headlines, CTAs, ad copy, landing pages, or email copy. Reads your project context if available, then walks you through proven frameworks like PAS, AIDA, and BAB depending on what you're building. Includes headline formulas, platform-specific constraints for ads, and CTA best practices. The information gain angle is smart: it pushes you to differentiate from what competitors already say rather than restating generic promises. Outputs 2-3 headline variants, body structure, and A/B test suggestions. If you're writing long-form article bodies instead of marketing copy, it routes you to the article-content skill.

skills.sh installs: 4K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill copywriting --agent claude-code

Installs into .claude/skills of the current project.

Files

Content: Copywriting

Guides short-form marketing copy—ads, landing pages, email, CTAs. Copywriting frameworks (PAS, AIDA, BAB) provide structure for conversion-focused copy. For article body content (blog posts, guides, long-form), see article-content.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify: