This one helps you plan video strategy and write scripts for both short-form (TikTok, Reels, Shorts) and long-form (YouTube) content. It's built around the stat that 71% of viewers decide within 3 seconds whether to keep watching, so it focuses heavily on hook construction with templates for story-driven, contrarian, question, and result-focused openings. You get script structures optimized by platform, including the Hook-Problem-Solution-CTA framework that apparently hits 70%+ completion rates for algorithm boost. It checks your project context files first if they exist, then recommends format, gives you 2-3 hook variants, and adds platform-specific notes. Useful if you're treating video as a real content channel rather than an afterthought.

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6
skills.sh installs
3.2K
GitHub stars
1.1K
last updated
Aug 21, 2026

Install

$ npx -y skills add kostja94/marketing-skills --skill video-marketing --agent claude-code

Installs into .claude/skills of the current project.

Files

Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Format: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
  2. Goal: Awareness, consideration, conversion, education
  3. Platform: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

Short-Form vs Long-Form

Sponsors

Details

Repository
github.com/kostja94/marketing-skills
Categories
Productivity & Planning, Automation & Workflows, Marketing & SEO
First seen
May 16, 2026

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