Link Building

This is for when you need to acquire backlinks and improve off-page SEO. It covers the full spectrum: broken link building, guest posting, unlinked brand mentions, journalist requests, and digital PR campaigns. The approach is sensible, prioritizing quality and relevance over quantity, with clear guidance on what makes a good link versus spammy ones. It includes outreach templates and tracks linkable assets like research, tools, and data. The skill integrates with project context files to understand your product and audience, then suggests strategies tailored to what you're actually trying to rank for. Honestly, the strategy table and quality criteria alone make this worth using before you start any outreach campaign.

skills.sh installs: 1.2K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill link-building --agent claude-code

Installs into .claude/skills of the current project.

Files

SEO Off-Page: Link Building

Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (Off-Page SEO)

Link building: Acquire backlinks from relevant, authoritative sites
Broken link building: Find broken links on others' sites; suggest your content as replacement
Unlinked brand mentions: Turn mentions into links via outreach
Guest posting: Contribute to relevant publications; earn links
Journalist requests: Respond to #JournoRequest; provide quotes/assets
Digital PR: PR campaigns for backlinks and E-E-A-T — see eeat-signals

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

SKILL.md on GitHub