Linkedin Ads

Handles Campaign Manager setup, targeting, and creative for LinkedIn's B2B ad platform. Covers Sponsored Content, Lead Gen Forms, Sponsored Messaging, and the full hierarchy from campaign groups down to individual ads. Strong on job title and company targeting, which is LinkedIn's real advantage when your ACV justifies the higher CPCs. Includes practical details like objective-based pricing, Insight Tag setup, audience sizing rules, and creative specs from the official Ads Guide. The skill warns you upfront that LinkedIn is expensive compared to Meta or Google, so it pushes narrow, high-intent targeting before you scale. Useful when you need to reach decision-makers by role or run ABM with company lists.

skills.sh installs: 1.2K
GitHub stars: 1.1K
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add kostja94/marketing-skills --skill linkedin-ads --agent claude-code

Installs into .claude/skills of the current project.

Files

Paid Ads: LinkedIn Ads

Guides LinkedIn Ads setup, targeting, and optimization. LinkedIn excels at B2B and professional targeting; use when job title/company targeting matters and ACV is higher.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.