Cold Start Strategy
This is your playbook for getting from zero to your first real users when you're launching an AI tool or SaaS product. It covers the cold start channels that actually work at the beginning: Product Hunt launches, AppSumo lifetime deals, Reddit and Indie Hackers community engagement, demand-signal outreach on Twitter, and even scraping Fiverr and Upwork for high-intent users. The framework is practical about what doesn't work early (hiring SDRs, large paid ad budgets before PMF) and includes a 6-7 week multi-channel launch timeline. If you're a solo founder or bootstrapper trying to solve the distribution problem before you have traction, this gives you the specific tactics and channel selection logic you need.
- skills.sh installs
- 1.2K
- GitHub stars
- 1.1K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add kostja94/marketing-skills --skill cold-start-strategy --agent claude-codeInstalls into .claude/skills of the current project.
Files
This is your playbook for getting from zero to your first real users when you're launching an AI tool or SaaS product. It covers the cold start channels that actually work at the beginning: Product Hunt launches, AppSumo lifetime deals, Reddit and Indie Hackers community engagement, demand-signal outreach on Twitter, and even scraping Fiverr and Upwork for high-intent users. The framework is practical about what doesn't work early (hiring SDRs, large paid ad budgets before PMF) and includes a 6-7 week multi-channel launch timeline. If you're a solo founder or bootstrapper trying to solve the distribution problem before you have traction, this gives you the specific tactics and channel selection logic you need.
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- Repository
- github.com/kostja94/marketing-skills
- Categories
- Productivity & Planning, Marketing & SEO, Sales & Marketing, Design & UI/UX
- First seen
- May 16, 2026
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