Gtm Strategy

kostja94/marketing-skills

This walks you through planning a go-to-market strategy, whether you're launching a product, entering a new market, or repositioning. It helps you pick between product-led, sales-led, or hybrid motions based on ACV and buyer profile, then gives you a 90-day execution framework covering market analysis, ICP definition, and channel planning. The distinction between ICP (company-level) and buyer persona (individual-level) is genuinely useful, and the new market entry section doesn't sugarcoat the 70% failure rate. It's more strategic framework than tactical playbook, so expect to do the actual work of customer discovery and competitive analysis yourself. Good for getting unstuck when you know you need a GTM plan but aren't sure where to start.

skills.sh installs

1.2K

GitHub stars

1.1K

last updated

Aug 21, 2026

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