Internal Links

This handles internal linking strategy for SEO, covering link equity distribution, anchor text optimization, and fixing orphan pages. It checks your project context first to understand site structure, then helps identify hub pages, orphan content, and link opportunities. The tables are practical: depth guidelines, anchor text variation tips, and common fixes like avoiding generic "click here" links. It integrates with related skills like site-crawlability for technical audits and website-structure for planning hierarchy. The scope is clearly on-page only, so it won't help with technical crawl issues beyond basic recommendations. Good for content-heavy sites where you need to shore up internal linking without overthinking it.

skills.sh installs: 1.2K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill internal-links --agent claude-code

Installs into .claude/skills of the current project.

Files

Internal links

Scope and evidence

State the intended outcome: discovery, access to priority pages, semantic hierarchy, a reading path, product conversion, or diagnosis of missing or overlapping pages. Read the relevant project context from root {project}.md when available; otherwise use supplied material. Declare included hosts, locales and surfaces (Blog, Docs, Help Center, app).

Classify clickable destinations by ownership: same-host page, same registered domain on another subdomain (ecosystem), another owned domain, owned social/community channel, third party, or same-page fragment. Report these separately. Canonicals, hreflang, redirects, sitemap and Schema URLs can corroborate findings but do not count as clickable edges. For third-party links in Blog articles use outbound-links.

SKILL.md on GitHub

Details

Repository: github.com/kostja94/marketing-skills
Categories: Debugging, Marketing & SEO
First seen: May 16, 2026