Social Media Management

This is a full social media playbook that covers LinkedIn, Twitter, Instagram, TikTok, and the rest with actual specs and templates. You get hook formulas (curiosity, story, contrarian), platform-specific post structures with character counts, content pillar frameworks, and a repurposing system that turns one blog post into a week of platform-native content. It includes graphic dimension tables, posting frequency guides, and a detailed repurposing output format that generates ready-to-post drafts for each channel. The workspace context setup routes everything through brand.md and saves drafts to organized folders by platform and date. If you're managing social for a product, personal brand, or client and need consistent output without reinventing the format every time, this gives you the scaffolding.

skills.sh installs: 502
GitHub stars: 110
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill social-media-management --agent claude-code

Installs into .claude/skills of the current project.

Files

Social Media Management

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Create, optimize, analyze, and repurpose social media content across all platforms.