Marketing Campaign Management

This is a consolidated marketing playbook that merges campaign execution, psychology frameworks, and 140+ tactical ideas into one skill. Use it when you're planning a launch, building a content calendar, applying behavioral science to copy, or need a specific tactic like programmatic SEO or email sequences. It includes UTM conventions, pre-launch checklists, stage-based recommendations, and channel-specific benchmarks. The psychology section is solid, covering biases like loss aversion and anchoring with direct marketing applications. The workspace setup expects brand context in strategy/brand.md and routes drafts to content folders by platform. Best for people who want framework and execution in the same place rather than hunting across separate marketing skills.

skills.sh installs: 388
GitHub stars: 110
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill marketing-campaign-management --agent claude-code

Installs into .claude/skills of the current project.

Files

Marketing Campaign Management

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Comprehensive marketing framework combining campaign execution, strategy, psychology, and proven tactics.