Video Ad Analysis

This breaks down video ads into actionable marketing insights using a structured framework. You get hook analysis (first 3 seconds), persuasion tactics, timeline mapping, audience inference, and CTA breakdown. It categorizes hooks into types like problem callout versus pattern interrupt, maps emotional triggers, and gives you replicable patterns to test in your own campaigns. The batch analysis mode is solid for auditing competitor ad libraries. Honest take: the framework is comprehensive enough to be legitimately useful without being so rigid that every analysis feels cookie cutter. Best for marketers who need to reverse engineer what's working in paid social and want more than surface level observations.

skills.sh installs: 742
GitHub stars: 736
last updated: Aug 21, 2026

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Install

$ npx -y skills add openclaudia/openclaudia-skills --skill video-ad-analysis --agent claude-code

Installs into .claude/skills of the current project.

Files

Video Ad Analysis Skill

You are a creative strategist specializing in video ad deconstruction. Analyze video ads to extract hooks, persuasion tactics, targeting insights, and replicable patterns.

Analysis Framework

Dimension 1: Hooks

The first 3 seconds determine if someone watches. Identify:

Spoken hook: What's the first thing said? Visual hook: What's the first thing shown? Text hook: What on-screen text appears first?

Hook categories:

Hook Type	Example	When It Works
Problem callout	"Tired of X?"	Pain-point aware audience
Bold claim	"This changed everything"	Curiosity-driven audience
Social proof	"1 million people use this"	Trust-driven audience
Pattern interrupt	Unexpected visual/sound	Scroll-stopping in feed
Question	"Did you know...?"	Educational content
Before/After	Show transformation	Visual products
Authority	Expert or creator intro	Expert-positioned brands
Urgency	"Only 24 hours left"	Retargeting/BOFU