Livestream Sales

If you're selling products through Xiaohongshu live streams, this walks you through the whole flow: pre-live promotion with 预约 reservations, opening hooks that create urgency, product lineup strategy (hook products, core products, profit products), and closing tactics. It's built around the four-phase live commerce model and includes concrete conversion tactics like timed discounts, inventory counters, and scarcity messaging. The implementation section covers everything from choosing between product-focused versus flash sale formats to technical setup checklists. Honestly most useful if you're already doing live commerce and want to tighten up your structure, less so if you're just starting out and need fundamentals on camera presence or basic audience engagement.

skills.sh installs: 325
GitHub stars: 539
last updated: Aug 21, 2026

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Install

$ npx -y skills add vivy-yi/xiaohongshu-skills --skill livestream-sales --agent claude-code

Installs into .claude/skills of the current project.

Files

Livestream Sales (直播带货)

Overview

Livestream sales is the real-time presentation and selling of products through Xiaohongshu live streaming, combining entertainment, education, and urgency to drive immediate purchases through authentic interaction and demonstration.

When to Use

Use when:

Hosting a live stream to sell products
Planning live commerce strategy and schedule
Preparing product lineup and presentation flow
Training for live stream hosting and engagement
Analyzing past live stream performance
Creating limited-time live promotions

Do NOT use when:

Creating pre-recorded video content (use short-video-production)
Hosting non-commercial live streams (Q&A, chat only)
Running automated/24h AI live streams (use specialized virtual streaming skills)

Core Pattern

Before (unstructured live stream):

❌ "Hey everyone, today I'm selling some stuff, let me know what you want"
❌ [Awkward silence] "So... this product is good, buy it?"
❌ "I'll just show products randomly, whatever comes to mind"
❌ "No idea how many viewers, no goals, just winging it"

SKILL.md on GitHub