Competitor Analysis

This is a detailed framework for systematically analyzing successful Xiaohongshu creators in your niche. You get a six-dimension analysis model covering content strategy, posting patterns, engagement tactics, growth trajectory, monetization, and brand positioning. It walks you through identifying competitors by category (direct, indirect, aspirational, rising stars), then provides a four-step process: identify 5-10 key accounts, analyze their last 50 posts for themes and patterns, synthesize insights into 2-3 testable tactics, then adapt and measure results on your own account. The honest take is that this is more research methodology than automation. It's thorough but requires manual work, so it's best when you're stuck or launching and need to understand the competitive landscape, not for ongoing use.

skills.sh installs: 254
GitHub stars: 539
last updated: Aug 21, 2026

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Install

$ npx -y skills add vivy-yi/xiaohongshu-skills --skill competitor-analysis --agent claude-code

Installs into .claude/skills of the current project.

Files

Competitor Analysis (竞品分析)

Overview

Competitor analysis is the systematic study of successful Xiaohongshu creators in your niche to understand their strategies, identify what works, uncover content gaps, and discover growth opportunities. Rather than viewing competitors as threats, analyze them as free case studies—every successful creator has reverse-engineerable tactics worth learning. The core principle: success leaves clues. By systematically analyzing top performers' content themes, posting patterns, engagement strategies, and growth tactics, you can accelerate your own learning curve, avoid mistakes they made, and identify underserved content opportunities in your niche. Competitive analysis isn't about copying—it's about understanding market dynamics to make informed strategic decisions.

SKILL.md on GitHub

Details

Repository: github.com/vivy-yi/xiaohongshu-skills
First seen: Jun 3, 2026