Private Domain

If you're building an audience on Xiaohongshu and want to own the relationship instead of renting it from the algorithm, this walks you through moving followers into WeChat, email lists, or offline communities. It covers lead magnet creation, conversion funnels, and choosing between WeChat personal accounts (10-20% conversion, high touch) versus groups or email. The conversion rate benchmarks are realistic (5-10% follower to WeChat, then 10-20% to customer), and it's honest about when not to bother (sub-1000 followers, no infrastructure set up). Most useful for creators who've hit the point where platform dependency feels risky and want direct access to their audience for monetization beyond what Xiaohongshu allows.

skills.sh installs: 275
GitHub stars: 539
last updated: Aug 21, 2026

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Install

$ npx -y skills add vivy-yi/xiaohongshu-skills --skill private-domain --agent claude-code

Installs into .claude/skills of the current project.

Files

Private Domain (私域引流)

Overview

Private domain is the strategic process of moving Xiaohongshu followers into owned channels (WeChat, email lists, offline communities) to build direct, sustainable relationships independent of platform algorithms, enabling long-term audience engagement and higher lifetime value.