Content Marketing
This is for building systematic content marketing strategies on Xiaohongshu, not just posting randomly. It walks you through defining a content mission statement, mapping five content pillars with posting schedules, and aligning content types to customer journey stages from awareness through advocacy. The funnel structure is thoughtful: educational content at the top, tutorials and case studies in the middle, product demos at the bottom. What's useful here is the emphasis on value-first approaches over promotional spam, plus the quick reference table that shows which content formats map to which funnel stages and production effort levels. If you're trying to build audience trust through content rather than just running ads, this gives you the framework.
- skills.sh installs
- 268
- GitHub stars
- 539
- last updated
- Aug 21, 2026
Install
$ npx -y skills add vivy-yi/xiaohongshu-skills --skill content-marketing --agent claude-codeInstalls into .claude/skills of the current project.
Files
Content Marketing (内容营销)
Overview
Content marketing is the strategic creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience on Xiaohongshu, ultimately driving profitable customer action through trust-building and education rather than direct promotion.
When to Use
Use when:
- Building brand authority and trust through educational content
- Nurturing leads through content funnels
- Creating long-form valuable content (guides, tutorials, series)
- Developing content strategies for customer journey stages
- Reducing customer acquisition costs through organic content
- Establishing thought leadership in niche
- Measuring and optimizing content performance
Do NOT use when:
- Running direct sales promotions (use advertising)
- Creating one-off viral content (use viral-strategy)
- Planning contests or giveaways (use activity-planning)
- Focusing on paid content distribution (use advertising)
Core Pattern
Sponsors
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- Repository
- github.com/vivy-yi/xiaohongshu-skills
- Category
- Marketing & SEO
- First seen
- Jun 3, 2026
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- Short Video Production780
- Copywriting Skills579
- Image Editing438
- Viral Creation351
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- Content Performance Analysis338
- Brand Operation335
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- Photo Editing Tools289
- Compliance286
- Excel Analytics277
- Private Domain275
- Topic Participation274
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