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Compliance

vivy-yi/xiaohongshu-skills

This walks you through operating a Xiaohongshu account without getting banned or shadowbanned. It covers the platform's rules around false advertising, over-marketing, content quality, and copyright, then gives you checklists to run before posting anything. The source includes specific violation examples (like claiming a face mask makes you "10 years younger"), penalty thresholds (account scores below 80 need attention), and recovery tactics if you do get hit with restrictions. It's built for the Chinese content creator who needs to balance promotional content with platform compliance, where one misstep can tank your reach for weeks. The compliance-first mindset matters more on Xiaohongshu than most Western platforms.

skills.sh installs
286
GitHub stars
539
last updated
Aug 21, 2026
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Install

$ npx -y skills add vivy-yi/xiaohongshu-skills --skill compliance --agent claude-code

Installs into .claude/skills of the current project.

Files

合规运营 (Compliance)

概述

合规运营的核心原则：了解规则、遵守规则、主动合规、长期主义。

小红书平台有严格的社区规范和内容规则。合规运营不是被动的"不违规"，而是主动理解平台规则导向，将规则内化为创作准则，实现长期稳定发展。

使用场景

需要本技能的典型情况：

  • 新账号起步，需要了解平台规则
  • 内容被限流或违规处罚
  • 不确定内容是否合规
  • 希望避免账号风险
  • 需要申诉违规处罚
  • 想要了解平台最新规则

违规类型分类：

  • 内容违规：虚假宣传、低质内容、抄袭搬运
  • 营销违规：过度营销、导流行为、虚假交易
  • 行为违规：刷数据、恶意举报、骚扰用户
  • 法律违规：违法内容、侵权行为、不当言论

核心模式

❌ 被动应对思维

不知道规则
↓
无意违规
↓
被处罚
↓
临时整改
↓
再次违规
↓
账号风险累积

✅ 主动合规思维

学习规则
↓
理解规则导向
↓
内化规则为创作准则
↓
主动合规
↓
长期稳定发展
↓
账号健康度提升

关键差异：

  • 被动：不知道规则，违规后才学习
  • 主动：先学习规则，避免违规

快速参考

违规类型严重程度处罚措施预防方法
虚假宣传高限流/降权/封号真实宣传，证据留存
过度营销中限流/警告价值优先，营销其次
抄袭搬运高内容下架/扣分原创内容，授权使用
导流行为中警告/限流遵守平台规则
刷数据高扣分/封号真实数据，诚信经营

实施步骤

第1步：学习平台规则

核心逻辑：不了解规则就无法合规。系统学习是第一步。

1.1 核心规则文档
**必读规则文档：**

**1. 小红书社区规范：**

位置：小红书官网 → 社区规范

核心内容：

  • 禁止内容类型
  • 违规行为定义
  • 处罚措施说明
  • 申诉流程

重要性：⭐⭐⭐⭐⭐


**2. 内容创作规范：**

核心内容：

  • 内容质量标准
  • 禁止内容类型
  • 推荐机制说明
  • 限流风险因素

重要性：⭐⭐⭐⭐⭐


**3. 商业行为规范：**

核心内容：

  • 广告标识要求
  • 交易规范
  • 评测规范
  • 退货维权规范

重要性：⭐⭐⭐⭐


**4. 知识产权规范：**

核心内容：

  • 版权保护
  • 商标使用
  • 肖像权
  • 侵权处理
SKILL.md on GitHub

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Details

Repository
github.com/vivy-yi/xiaohongshu-skills
First seen
Jun 3, 2026

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